Microsoft Clarity
Microsoft Clarity is a free behavioral analytics tool that helps you understand how users interact with your website through session recordings, heatmaps, and AI-generated insights. It requires no sampling and has no traffic limits, making it accessible for sites of any scale.
🚀 Session recordings: Watch real user sessions to see exactly how visitors navigate, click, scroll, and interact with your website. Identify usability issues, confusing layouts, and drop-off points through actual user behavior playback.
🔥 Heatmaps and click maps: Visualize where users click, scroll, and spend time on each page. Understand which elements attract attention and which areas are being ignored, enabling data-driven layout and design decisions.
💡 AI-powered Copilot insights: Leverage built-in AI to automatically surface patterns, anomalies, and actionable recommendations from your session data without manual analysis.
⚡ Zero-cost with no limits: Completely free with no traffic caps, no sampling, and no data limits. Process unlimited sessions without worrying about pricing tiers or overage charges.
🛡️ Privacy-first approach: Built with privacy at the core — automatically masks sensitive content, complies with GDPR and CCPA, and never compromises user privacy while delivering analytics.
🔧 Easy integration: Drop in a single JavaScript snippet to get started. Works alongside Google Analytics and other tools, with native integrations for popular platforms and tag managers.
